TIBCO Software Inc. / Staffware Plc | Palo Alto, CA (TIBCO acquired Staffware Plc in June 2004)

Director, Product Marketing November 2011 – April 2017

Developed, directed, measured, and motivated the global product marketing team for TIBCO's portfolio of business-focused products and services. I managed and evaluated a diverse team of product marketers with the tenet I find crucial to successfully marketing technical products and services to a business audience, “Make the complex consumable.” With this in mind, I managed the team to create go-to-market plans, business messaging frameworks, value propositions, buyer personas, sales enablement material, and supporting content for various stages of the sales and marketing funnel. The team also designed, implemented, and supported product launches, thought leadership programs, social media campaigns, nurture streams, traditional outbound campaigns, industry events, industry analyst relations and evaluations, and customer experiences and journeys. I was a hands-on manager and actively participated in the BPM, BPA, and Low Code App Dev product marketing responsibilities.

TIBCO's business-focused portfolio includes: Business Process Management (BPM), Business Process Analysis (BPA), Low Code App Dev, Citizen Developer Initiatives, Master Data Management (MDM), Enterprise Collaboration, Data Quality, Customer Loyalty, Customer Journey Mapping (CJM), Telco Fulfillment Solutions.

Named TIBCO's company-wide Core Values Award winner for consistently going above and beyond the call of duty, and planning an immersive experience at the 2016 user conference, launching TIBCO's first Women in Technology event, and pioneering the TIBCO mentoring program.

Who is the Processoholic?

Rachel Brennan

Connect With the Processoholic